Prof. Tiger Bihu WU

Prof. Tiger Bihu WU

Professor & Director, The International Center for Recreation and Tourism Research, Peking University


As a fellow of the International Academy for the Study of Tourism, Prof. Bihu Wu (Tiger WU) is one of the most known and active scholar in the field of tourism development and planning in China. He is a Professor at Peking University that he joined since 1997 and where he is conducting specialized researches in the area of tourism development, planning and management and where he teaches Urban and Regional Tourism Planning, City Tourism and Recreation Planning, for both post graduate and undergraduate students at College of Urban and Environmental Science, Peking University.

He is the founding member and the Director of the International Center for Recreation and Tourism Research (iCRTR) at Peking University. He was also the founding member of the Department of Tourism Management at East China Normal University in Shanghai, where he studied and worked for 17 years. He was Visiting Professor at Purdue University (USA) in 2000 and 2005, Hong Kong Polytechnic University in 2009. Dr. Wu acts also as consultant in regional tourism planning and research, domestic tourist market studies, resort and historical site planning and design and management. Most recently he has conducted training programs and provided tourism planning and development advice in many provinces and municipalities in China.

He has served the Project Leader for tourism master plans for many most famous international destination cities in China including Beijing, Hangzhou, Xi’an, Chengdu, Zhengzhou, Ji’nan, Wenzhou, Xianyang, Dunhuang, Yan’an, Jinggangshan, and others.  He has played the role of a tourism planning consultant for international organizations including the UN World Tourism Organization (UNWTO) and the World Bank. He served as the Chinese team leader for ‘China Best Touristic Cities: Standard and Regulations Formation Committee’ for the China National Tourism Administration (CNTA). He is the Secretary-General (founding chair) of the International Tourism Studies Association (ITSA); a Committee Member for China National Tourism Standardization Committee; Chairman of the China Regional Tourism Development Research Association; and Vice President for Beijing Tourism Association. He is the co-founding editors of International Journal of Tourism Cities, and editor of Tourism Planning and Design (Lvyou Guihua Yu Sheji in Chinese), while he is also member in the Editorial Boards of more than 10 major international tourism research journals.

He has been awarded four National Nature Science projects, published more than 300 papers/articles, written and compiled more than 30 academic books (as sole author and co-author), and translated more than nine international tourism related academic books/journals. His current book, ‘Tourism Planning Principles’ has received excellent feedback from academicians and general public in China and abroad.

Professor Philip Pearce

Professor Philip Pearce

President, International Tourism Studies Association (ITSA)
Professor, James Cook University, Australia


Prof. Pearce has taught for over 30 years at Australian universities. He was the first Professor of Tourism in Australia. Prof. Pearce earned a Ph.D. from the University of Oxford and he has spent time at Harvard University as a Fulbright scholar and has taught for concentrated periods at Universities in Italy, Austria, Thailand, Singapore and China.

He has written 15 books with tourism themes and has around 275 publications. He has a h-index of 56. He has been a keynote speaker at conferences in Europe, Africa, North America, Asia and Australia. He publishes with a number of international partners. His fundamental interests are in what tourists do, think and feel. He was the Founding Editor of The Journal of Tourism Studies (1990-2005).

He has concentrated recently on emerging markets and tourist behavior topics in Asia, though his studies have a cross- national applicability and relevance. He is an active PhD supervisor with over 40 successful doctoral graduates and a current team of students from 6 countries. He particularly enjoys work with his international students on new topics in tourist experience and management. He was awarded the title Distinguished Professor of the University in 2016, the first social scientist to achieve this accolade.