One of the main objectives of the ICOHT 2024 is to continuously improve the standards of the international community of researchers, scholars, Industry experts and activists by exposing them to the latest trends, developments, and challenges in the field while addressing the theme Diversification and Expansion of Tourism Products Step into ICOHT 2024, where the conference centers on the theme “Diversification and Expansion of Tourism Products.” Tourism destinations place great efforts to create various tourist products that suit the profiles of different visitors, their needs and desires, in order to improve tourism-generated income or balance seasonality. This conference will highlight trends and opportunities in diversification and experience-driven new tourism products for tourism destinations across the world.

In the 10th edition of the Hospitality and Tourism Conference, we reflect on the remarkable impact achieved by scholars in Hospitality and Tourism studies who have embraced the role of activist thinkers. Through their diverse perspectives and interdisciplinary approaches, these change-makers have propelled transformation across various facets of Hospitality and Tourism. This conference serves as a pivotal platform for fostering engaging discussions, delivering empowering presentations, and facilitating inspiring dialogues that showcase the contributions of Hospitality and Tourism studies scholars as visionary activists.

Join us in exploring the ways in which these scholars have challenged norms, dismantled barriers, and fostered inclusivity within the agricultural sector. The 11th edition promises to delve into the exciting realm of agricultural studies scholar-activism, forging connections across disciplines, and generating momentum for lasting change. Together, we can actively contribute to the movement that paves the way for a more sustainable, equitable, and progressive future for Tourism and Hospitality sector.”