SPECIAL EVENTS

When, Why, and How can we apply Partial Least Squares – Structural Equation Modeling (PLS-SEM) in academic research?

SEM is a statistical approach to analyze a hypothetical framework simultaneously. It allows a researcher to test and develop theories, and to test the relationships between latent variables on the conceptual model. There are two types of SEM; the covariance-based technique (CB-SEM) and the variance-based or partial least squares SEM (PLS-SEM). CB-SEM is confirmatory in nature, whereas PLS-SEM can handle theory development and prediction. The PLS-SEM is a variance-based approach and aims to maximize the explained variance of the dependent latent constructs; whereas the CB-SEM aims to reproduce the theoretical covariance matrix. Therefore the PLS-SEM is preferred when the researcher want to predict the construct and identify relationship between them. In addition, PLS-SEM can handle more complex model including formative, composite and reflective constructs. PLS-SEM has been applied in many studies in marketing, business, strategic management, and social science areas in recent years. Therefore, the objective of this talk is to discuss briefly:

• For what type of research can we apply PLS-SEM?
• How to justify the application of PLS-SEM?
• How to perform PLS-SEM?
• How to report the results using PLS-SEM in a rigorous way?

Workshop on “GSTC Industry Criteria for a Sustainable Business”

 About GSTC Criteria

The GSTC has developed a set of standards, known also as GSTC criteria. The criteria represent the minimum requirements that any tourism business should reach for socially, economically, culturally and environmentally sustainable tourism in all the world. GSTC criteria are introduced for hotels and operators and for destinations. The GSTC Criteria are globally recognized; they should be adapted and expanded to the specific conditions of each region of the world and each industry sector.

They are organized around four main themes:

• Demonstrate effective sustainable management
• Maximize social and economic benefits to the local community and

minimize negative impacts

• Maximize benefits to cultural heritage and minimize negative impacts
• Maximize benefits to the environment and minimize negative impacts

Why You Should Attend This Workshop?

Invest in Your Sustainability Skills. Boost Your Performance.

This workshop offers practical insights and effective steps to help you improve your sustainability practices.

• Gain an in-depth knowledge of the GSTC Criteria, the baseline standard for sustainability in travel and tourism.
• Make informed decisions on how to implement sustainability practices for your company or destination.
• Get ready for developing viable and actionable sustainable tourism policies and practices for your organization.
• GSTC Certificate in Sustainable Tourism will be provided to all attendees.

MODERATOR

Dr. Mihee Kang
Director Asia – Pacific
Global Sustainable Tourism Council,
Korea